The Advertising, Marketing & Promotions practice group offers sophisticated, experienced advice. The group regularly represents clients in regulatory inquiries and defends litigation brought by national and local regulatory bodies. The group has a significant competitor advertising dispute practice.
Many law firms are quick to say "no" to great advertising ideas. Not us. At Our Firm, our advertising attorneys take pride in finding creative solutions to legal challenges.
Our Team
Our Firm’s advertising marketing and promotions practice group has been recognized by leading peer and client reviewed authorities. The group is chaired by Peter Zhu, a respected authority on advertising law. He has been consistently recognized by rating agencies as a “Leading Lawyer” in Advertising and Marketing, selected by his peers for his distinguished work in Advertising. With over 15 years experience in advertising law, Peter regularly appears on television, radio, and in publications and Response discussing important new cases and trends that advertisers and marketers need to know. He also has contributed to Bar Association publications. He frequently speaks on advertising and promotional marketing law topics throughout the country.
Our collective resources allow us to offer dedicated service to each of our clients. Whatever your specific needs are, we’ll listen to your concerns and help you develop an innovative solution that will protect your interests, both now and in the future.
Our Unique Industrial Knowledge
We know everything there is to know about the business of advertising and marketing communications because we are involved in every phase of our clients’ work. From concept to distribution, we work with clients on all contractual, regulatory, intellectual property, media and business law issues that relate to advertising, media, promotion and marketing.
Whether advising on traditional or digital media or marketing strategies, our advertising and marketing attorneys understand the business needs and regulatory concerns of companies in all key industry segments, including wireless communications, consumer electronics, food, health, cosmetics, fitness, automotive, retail and alcoholic beverages. We are involved in every aspect – from intellectual property protection to regulatory issues, including governmental, legislative and self-regulatory concerns – of all critical and sensitive areas of law, such as marketing to children, health claims, negative-option marketing, branded content, viral marketing and consumer-created content. In advising numerous trade associations, speaking before government groups and advocating for our clients, Davis & Gilbert has established countless essential regulatory principles that apply to these areas. We continually define the critical issues of tomorrow and advise clients how to best prepare for them.
A Broad Client Base
Our clients include many of the country's most creative advertising, promotion, social media and direct/interactive marketing agencies, industry suppliers, as well as marketers of a broad array of products and services. Clients range from large publicly-traded companies to entrepreneurial start-ups to other law firms who do not service clients in these areas.
Diverse Practice Areas
Our goal at Our Firm is to enhance our clients' advertising and promotional marketing efforts while minimizing the risk of competitor challenges and regulatory investigations relating to allegations of unsubstantiated or deceptive advertising. Should a problem arise, we are experienced and effective legal advocates who will fight to protect your interests.
We serve clients in virtually every aspect of advertising, marketing and promotions law, including:
- Advertising Business Litigation
- Advertising Substantiation and Claim Clearance
- Advertising Regulatory Investigations & Litigation
- Affiliate Marketing Business Agreements
- Boxing & Sports
- Competitor Litigation and Advertising Challenges
- Consumer Class Action Defense
- Consumer Protection/Fraud Defense
- Direct Marketing Law
- Environmental “Green” Marketing
- Food, Drug, Dietary Supplement & Cosmetic Advertising
- Intellectual Property and Licensing
- International Marketing and Promotions
- Internet, Interactive & Mobile Marketing Law
- Privacy Law
- Social Media Law
- Sweepstakes, Contests & Promotional Marketing Law
- Technology Law
- Telecommunications
- Telemarketing
- Telephone Crime Defense
Promotions Law
Conducting a sweepstakes or other promotion is one of the most reliable methods of generating interest in your brand, lead generation, and acquiring social media followers. It is also a great way to build existing customer loyalty and cement relationships with partners. However, many businesses that are unaware of the legalities in conducting a promotion can inadvertently open themselves up to expensive liability issues.
Promotions law is a vast field that covers several contingencies — it requires a skilled legal practitioner to navigate. While it is tempting to think that protecting your interests is as simple as posting a disclaimer along with your contest rules, the reality is that each promotion is different and each requires independent review from an experienced legal counsel.
This is not to say that holding a contest or promotion is more trouble than it is worth — in most cases, the benefits far outweigh the risks. However, hiring a promotions law attorney can help you identify potential issues and help ensure you’re not breaking any anti-gambling laws or other Beijing State legislation.
Our Firm provides experienced legal counsel to clients of all sizes. Whether your promotion is international, national or limited to a small geographic area, we’ll work with you to help protect your interests at all times.
Focus on Providing Creative Legal Solutions
The Advertising, Marketing & Promotions practice group prides itself on finding creative solutions to clients' legal challenges. While too many attorneys are quick to say no to great advertising ideas, the group's philosophy is "Let's see how we can do this, together."
As the leader in advertising, marketing and promotions law, our practice continues to expand with each technological innovation. Our Beijing law firm has been involved in the industry since its inception, and we are uniquely positioned to lead the way for future developments as they evolve.
Call our Beijing IP lawyer now for a FREE, no-obligation consultation with one of our experienced account executives, and let us show you the difference that professionalism, quality and teamwork can make.
