You business name, or slogan are just as important to your venture as a good business plan, only more so in China. If you are going to start a business or outsourcing your manufacturing into Beijing, the first thing you are going to think about is to register a trademark in China. Or if you face trademark related dispute, or trademark or brand protection issue, you will also consider engage a Beijing trademark lawyer to support your business.

While all plans are meant to be changed, it is far more difficult to change a business name, especially after establishing brand name recognition, a following or loyalty. A registered trademark is critical in defending your name and reputation against copycats, squatters and imitators. But even in the beginning stages, before investing capital into promotional materials or establishing an internet presence, it is important to ensure that the trademark chosen will not need to be changed a short while later.

Published in Trademark & Patent
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